• Facebook
  • Twitter
  • Google Plus
The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Downloads
  • Author Guidelines
  • Publication Policies
  • Metadata Harvesting (OAI2)
  • Digital Archiving

IJACSA

  • About the Journal
  • Call for Papers
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing/Citations
  • Editorial Board
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing/Citations
  • Editorial Board

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors

Intelligent Systems Conference 2018

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Computing Conference 2018

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future of Information and Communication Conference (FICC) 2018

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC) 2018

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editorial Board
  • Reviewers
  • Subscribe

Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy

Author 1: Waleed Al-Ghaith

Full Text

Digital Object Identifier (DOI) : 10.14569/IJACSA.2015.060813

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 6 Issue 8, 2015.

  • Abstract and Keywords
  • How to Cite this Article

Abstract: This study examines individuals’ intentions and behaviour on Social Networking Sites (SNSs). The study proposed model asserts that “Co-presence”, “Intimacy”, “Immediacy”, “Perceived Enjoyment”, and “Perceived ease of use” formed individuals' “Attitude” towards “behavioral intention” to use SNSs. The results support all formulated hypotheses. The proposed model in this study explains 69% of individual’s attitude or feelings towards adoption the SNSs, 59% of the variance in “Behavioral Intention” and 54% of the variance in “Usage Behaviour”. The present study has shown the importance of social presence’s factors, namely co-presence, intimacy, and immediacy, in explaining individuals’ intentions and behavior. The study findings confirmed that social presence positively influence SNS usage indirectly through user attitude, and as aforementioned that three factors, namely co-presence, intimacy, and immediacy are framing the construct of social presence. Thus, this study is the first empirical effort to examine the impact of co-presence, intimacy, and immediacy in determining intention or behaviour.

Keywords: Social presence theory; Social networking sites; SNS; Factors; Adoption; Usage; Saudi Arabia

Waleed Al-Ghaith, “Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy” International Journal of Advanced Computer Science and Applications(IJACSA), 6(8), 2015. http://dx.doi.org/10.14569/IJACSA.2015.060813


The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Your Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help &Support

  • Contact Us
  • FAQ's
  • Search Publications
  • Privacy Policy
  • Facebook
  • Twitter
  • Google Plus

© 2015 The Science and Information (SAI) Organization Limited. Registered in England and Wales. Company Number 8933205. All rights reserved. thesai.org