“Digital Influencer”: Development and Coexistence with Digital Social Groups

Digital identities, also known as virtual influencers, are created by humans through the creation of digital tools that mimic human behavior through the use of creative design. As a result of this, it has resulted in the creation of a group of people who are very fond of and trendy called "virtual influencers", particularly in the modern day. With the rise of virtual influencers, they must be used as tools in marketing and media, particularly in the online world. Because such a character is able to overcome a variety of limitations that humans are unable to provide, character styles, which do not need to have the same look or composition as people, are factors that make these characters popular, but the development of the virtual influencer depends on the social and cultural factors of the people of that era, as well as relying on technology to play a role for humans to be able to apply and use these elements to integrate with the existing virtual influencer to grow and develop more.

@article{Sookkaew2021,
  title     = {“Digital Influencer”: Development and Coexistence with Digital Social Groups},
  journal   = {International Journal of Advanced Computer Science and Applications},
  volume    = {12},
  number    = {12},
  year      = {2021},
  publisher = {The Science and Information Organization},
  author    = {Jirawat Sookkaew and Pipatpong Saephoo},
  doi       = {10.14569/IJACSA.2021.0121243},
  url       = {https://doi.org/10.14569/IJACSA.2021.0121243}
}