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Research Article | Open Access |

Pilot Study on Consumer Preference, Intentions and Trust on Purchasing-Pattern for Online Virtual Shops

Author 1: Sebastina Nkechi Okofu Author 2: Kizito Eluemunor Anazia Author 3: Maureen Ifeanyi Akazue Author 4: Margaret Dumebi Okpor Author 5: Amanda Enadona Oweimieto Author 6: Clive Ebomagune Asuai Author 7: Geoffrey Augustine Nwokolo Author 8: Arnold Adimabua Ojugo Author 9: Emmanuel Obiajulu Ojei
International Journal of Advanced Computer Science and Applications (IJACSA) · Vol. 15, No. 7 · Published 2024 · Cited by 6

DOI: https://doi.org/10.14569/IJACSA.2024.0150780

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Abstract

User behaviour about an item is a choice predicated on their perception of the item in order to satisfy the intent of such a purchase pattern/choice as made. With virtual stores to improve consumer coverage, monetization and ease of product delivery, users' trust is lowered with the non-delivery of advertised products as items purchased are often replaced with new/similar products. To resolve the issues of lowered consumer trust and preference for products purchased via online shops – each transaction reflects a user buying behaviour. This, if harnessed – will aid businesses to reshape their inventory to handle various challenges arising from feature evolution, feature drift, product replacement, and concept evolution. Our study seeks to resolve these issues via a Bayesian network with trust, preference and intent as features of the virtual store to investigate their effectiveness in the design and usefulness to promote e-commerce in Nigeria. Data consists of 8,693 records collected via Google Play Scraper Library for Jumia as retrieved from over 586 respondents. Expert evaluation ranked the design choice in the use of the parameters as high.

Keywords

Consumer preference consumer trust purchasing-pattern purchase intentions online virtual shops

How to Cite this Article

Okofu, S. N., Anazia, K. E., Akazue, M. I., Okpor, M. D., Oweimieto, A. E., Asuai, C. E., Nwokolo, G. A., Ojugo, A. A., & Ojei, E. O. (2024). Pilot Study on Consumer Preference, Intentions and Trust on Purchasing-Pattern for Online Virtual Shops. International Journal of Advanced Computer Science and Applications, 15(7). https://doi.org/10.14569/IJACSA.2024.0150780

Okofu, Sebastina Nkechi, et al.. "Pilot Study on Consumer Preference, Intentions and Trust on Purchasing-Pattern for Online Virtual Shops." International Journal of Advanced Computer Science and Applications, vol. 15, no. 7, 2024, https://doi.org/10.14569/IJACSA.2024.0150780.

@article{Okofu2024,
  title     = {Pilot Study on Consumer Preference, Intentions and Trust on Purchasing-Pattern for Online Virtual Shops},
  journal   = {International Journal of Advanced Computer Science and Applications},
  volume    = {15},
  number    = {7},
  year      = {2024},
  publisher = {The Science and Information Organization},
  author    = {Sebastina Nkechi Okofu and Kizito Eluemunor Anazia and Maureen Ifeanyi Akazue and Margaret Dumebi Okpor and Amanda Enadona Oweimieto and Clive Ebomagune Asuai and Geoffrey Augustine Nwokolo and Arnold Adimabua Ojugo and Emmanuel Obiajulu Ojei},
  doi       = {10.14569/IJACSA.2024.0150780},
  url       = {https://doi.org/10.14569/IJACSA.2024.0150780}
}

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