A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce

This paper looks at the present standing of e-commerce in Saudi Arabia as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses customers environmental and governmental support which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.

@article{AlGhamdi2013,
  title     = {A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce},
  journal   = {International Journal of Advanced Computer Science and Applications},
  volume    = {4},
  number    = {1},
  year      = {2013},
  publisher = {The Science and Information Organization},
  author    = {Rayed AlGhamdi and Ann Nguyen and Vicki Jones},
  doi       = {10.14569/IJACSA.2013.040113},
  url       = {https://doi.org/10.14569/IJACSA.2013.040113}
}