Abstract: This paper looks at the present standing of e-commerce in Saudi Arabia as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better understanding of the demands needs and effectiveness of online commerce. A study was undertaken to review the literature identifying the factors influencing the adoption and diffusion of B2C e-commerce. It found four distinct categories: businesses customers environmental and governmental support which must all be considered when creating an e-commerce infrastructure. A concept matrix was used to provide a comparison of important factors in different parts of the world. The study found that e-commerce in Saudi Arabia was lacking in Governmental support as well as relevant involvement by both customers and retailers.

Rayed AlGhamdi, Ann Nguyen and Vicki Jones. “A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce”. International Journal of Advanced Computer Science and Applications (IJACSA) 4.1 (2013). http://dx.doi.org/10.14569/IJACSA.2013.040113

@article{AlGhamdi2013,
title = {A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2013.040113},
url = {http://dx.doi.org/10.14569/IJACSA.2013.040113},
year = {2013},
publisher = {The Science and Information Organization},
volume = {4},
number = {1},
author = {Rayed AlGhamdi and Ann Nguyen and Vicki Jones}
}