A Survey of Environment and Demands Along with a Marketing Communications Plan for WatPutthabucha Market to Promote Agricultural Tourism through Main Media and Online Social Network Media

This study was aimed to examine the current environment and the demands and to make a marketing communications plan for WatPuttabucha Market to promote agricultural tourism through main media and online social network media. Moreover, it was aimed to build up working experiences for research with communities near the campus through the integration of course instruction and community service. The data were collected in the second term of academic year 2012 between January and February 2013 in WatPuttabucha Market and nearby communities. There were 2 sampling groups as in King Mongkut’s University of Technology Thonburi students (50 persons) and WatPuttabucha Market and nearby community members (50 persons). In total, there were 100 persons for the survey. This collection was based on an accidental basis. According to the data concerning the environment, WatPuttabucha Market had 9 interesting shops for agricultural tourism and 4 major tourist attractions. As for the demands, it was found that 47 students (or 94%) would like WatPuttabucha Market to be open as a site for agricultural tourism mainly on Saturday and Sunday. 47 persons from WatPuttabucha Market and nearby communities (or 94%) also would like it to be open mainly on Saturday and Sunday. As for the communicative plan, it was found that there were 7 kinds of main media. There were 5 kinds of online social network media for check-in special events. The majority of students (mean score of 4.89 and standard deviation of 0.86) agreed with the integration of research in their Marketing Communication course because it allowed them to get more familiar with communities near the campus and recommended continuing this similar project for the next year.

@article{Thamwipat2013,
  title     = {A Survey of Environment and Demands Along with a Marketing Communications Plan for WatPutthabucha Market to Promote Agricultural Tourism through Main Media and Online Social Network Media},
  journal   = {International Journal of Advanced Computer Science and Applications},
  volume    = {4},
  number    = {3},
  year      = {2013},
  publisher = {The Science and Information Organization},
  author    = {Kuntida Thamwipat and Nakorn Thamwipat},
  doi       = {10.14569/IJACSA.2013.040331},
  url       = {https://doi.org/10.14569/IJACSA.2013.040331}
}