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Profile Details

Pagon Gatchalee

Country: NA

Education: Unknown

Affiliation: Chiang Mai UNiversity

Domain of Research: Technology Trends,Intelligent Systems,Artificial Intelligence,Communication,Software Engineering and Quality,e-Business,Artificial Intelligence,Artificial Neural Networks,Augmented Reality,Bayesian networks,Big Data,Business Intelligence,Data Mining,Databases,Decision Making,Decision Support Systems,Digital Communication Systems,Digital Goods and Services,Digital Marketing,Distance Learning,e-Business,e-Commerce,e-Learning,e-Learning Organisational Issues,e-Learning Tools,Expert Systems,General Intelligence,Human Computer Interaction,Knowledge Engineering and Mining,Knowledge Management,Knowledge Representation,Machine Learning,Ontology Engineering,Quality of Service,Software Engineering,Supervised and Unsupervised Learning,Support Vector Machines,Technology Trends,Web Analytics,Web Services and Performance,Web-based Learning Communities

Biography: Pagon Gatchalee is a lecturer in Marketing at Chiang Mai University Business School, Thailand. He holds a Ph.D. in Information Technology and Digital Innovation, with research interests spanning AI marketing, digital transformation in SMEs, influencer marketing, strategic decision-making, and China–ASEAN transnational business. With over a decade of experience as a peer reviewer for Scopus-indexed journals (Q1–Q4) and academic conferences, he has also contributed to a Scopus Q2 Springer Nature volume. His current Scopus h-index is 2 and Google Scholar h-index is 3.

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