Anitawati Mohd Lokman

Country: NA

Education: Unknown

Affiliation:

Domain of Research: Intelligent Systems,Artificial Intelligence,Human Computer Interaction,Human-Robot Interaction,Mobile Applications

Biography: Anitawati Mohd Lokman is a Professor of IT at Universiti Teknologi MARA (UiTM), Malaysia. She received her Bachelor of Engineering in Information Engineering from the University of Fukui, Japan in 1994, and a Master of Science from UiTM in 2001. She obtained a PhD in Science, specializing in Kansei Engineering and Emotional User Experience, under the supervision of Professor Mitsuo Nagamachi, who is also the founder of Kansei Engineering. She is entrusted with expert knowledge by her Guru through collaboration in research projects, co-authoring books and research articles, and sharing knowledge transfer in workshops and tutorials in Malaysia and abroad. She has been a keynote and plenary speaker at several international and local conferences and seminars. With a favorable response to the Kansei Engineering field, she founded the Malaysia Association of Kansei Engineering Malaysia (MAKE) in 2015, and was appointed the first president. She has gained recognition locally and internationally, and has become an expert reference in Kansei Engineering, Emotional UX, HMI, Happiness & Wellbeing, and Emotion & Design. She is active in introducing Kansei Engineering into diverse fields such as Culture & Design, Social Media, Public Service, Human Resource, Robot Interaction, and Internet Applications. She has published more than 100 journal articles, books, and conference papers, among others. She also has vast experience in journal editorial locally and internationally. In 2018, she successfully hosted the 7th International Conference on Kansei Engineering & Emotion Research (KEER 2018), in Kuching, Sarawak, Malaysia, in collaboration with the KEER International Board and UiTM. She is currently a board member of the KEER International Executive Board. Among the recognitions she received were the Best Writer Award 2016, Best Researcher Award 2017, 30 Women Achievers & Leaders of Malaysia Award 2017, CHRO Asia’s Women Leadership Excellence Awards 2018, and 2019 Pioneering Woman Leader at the 6th World Woman Leadership Congress & Awards for her contribution in pioneering Kansei & Affective Engineering in Malaysia. She has also invented the LEIQ™ Model for emotion and importance, which has won gold medals at both the national and international levels.