Aslina Baharum

Biography

Associate Professor Ts. Dr. Aslina Baharum is an academic, researcher, and Professional Technologist at The Design School, Faculty of Innovation and Technology, Taylor’s University, Malaysia. With over 20 years of experience in academia and the IT industry, she specialises in User Experience (UX), Human-Computer Interaction (HCI), AI-UX, Interaction Design, and Human-Centred Technology. She holds a PhD in Visual Informatics from Universiti Kebangsaan Malaysia (UKM) and currently serves as Head of the Special Interest Group (SIG) on HCI at the Human Factors and Ergonomics Society Malaysia (HFEM). She is a Senior Member of IEEE, an Associate of the Academy of Sciences Malaysia (ASM), an MBOT-certified Professional Technologist, and an MBOT/MQA auditor. An active researcher, editor, and speaker, she has contributed over 100 peer-reviewed and indexed journal publications and 40 book chapters, alongside receiving numerous awards for research, innovation, teaching, and service excellence. She is passionate about advancing human-centred AI, digital innovation, interdisciplinary research, and industry-academia collaboration through research, education, mentorship, and knowledge sharing.

Domain of Research: Technology Trends,Intelligent Systems,Software Engineering and Quality,e-Business,e-Learning,Augmented Reality,Digital Marketing,e-Commerce,Educational Systems Design,e-Learning,e-Learning Tools,Green Computing,Human Computer Interaction,Perception and Learning,Smart Cities,Smart Healthcare,Social Computing,Technology Trends,Virtual Reality,User Experience (UX),Human-Computer Interaction (HCI),AI-UX,Interaction Design, Human-Centred Technology