Promote your Publication

Sharing and promoting your article

After hours of strenuous research when your innovative and breakthrough research is published in our journals, it is indeed imperative that it gets its due publicity.

The sharing and promotion of your article is an integral exercise as it helps your valuable contribution to reach to the audience who would not only appreciate your work but may also take it forward. In turn, it would build your reputation in research field and help to accelerate your career.

Hence it becomes even more important to make a conscious effort to let your article get a broader audience. The following methods will help you to amplify the impact of your research and get due credit:

• Email: You can inform your colleagues, people you have referenced in your paper and other key contacts about the publication of your paper and provide them with a link to your paper.
• Social media: This a very important and effective tool to expand your reach to a wider audience. By sharing your work on private and professional social networks you would make it accessible to even those who are not part of your immediate professional environment. Sites such as Twitter, Facebook and LinkedIn are a growing resource for academic information. Add a photo or short video to grab attention, and don’t forget to tag your co-authors and institution.
• Curate: You can curate your content to make your posts more appealing. You may also include the link to your publication or the DOI. You can include images or videos and relevant hashtags. And to ensure that your work is correctly attributed to you, we recommend the ORCID iD.
• Inform your institution’s press office: Contact your institution’s press office with a summary of your paper and ask for advice about promoting it to the media. Ensure that you have written a lay abstract which tells the press why your work is important in a way that is understandable by non-experts.
• Produce a video abstract: Video abstracts and infographics can communicate your research visually, making it accessible to people outside your field. Data show that articles with a video have higher rankings and more article views.
• Mention your publication at conferences: You may also keep hard copies of your paper to hand over to your colleagues when you give presentations in Conferences.
• Google Scholar: To add a missing article to your Google Scholar profile, select "Add articles" from the menu and search for it. If you can't find your article in Google Scholar, select "Add article manually" to enter its bibliographic record by hand. If the menu doesn't appear, sign in to the Google account that you used to create your profile.
• Blogging: Posting a blog is an interesting way to create a rapport with authors in online community. It helps to create an engaging conversation centering on your publication and fosters your reader fan-base.

Innovation is the key to the future but research is the key to future innovation. So, we have to make all efforts to give wings to our research so that it flies far and wide.