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Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.
Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal
Digital Object Identifier (DOI) : 10.14569/IJACSA.2019.0101064
Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 10 Issue 10, 2019.
Abstract: After conducting the historical review of marketing and especially experiential marketing, which considers various types of experiences such as sensations, feelings, thoughts, actions and relationships, seeking in the consumer greater satisfaction and therefore greater effectiveness in the action of marketing, as well as establishing the state of the art of immersive technologies and their applications in marketing, the authors propose a software architecture model for hotel services, which includes the description of hardware and software elements for development and implementation. The model would make it possible to bring customers closer to experiences that are very close to reality, based on their profiles and characteristics, previously treated by a recommendation module included in the proposal, a fact that supports the decision of purchase, with a high degree of adaptation to their needs and requirements. The proposal and development of the model with attributes of originality, aims to contribute to the development and technological innovation of marketing in the hotel industry. Finally, conclusions and recommendations for future work are established.
Keywords: Marketing; experiential marketing; immersive tech-nologies; immersive technologies in marketing
Luis Alfaro, Claudia Rivera, Jorge Luna-Urquizo, Juan Carlos Zu´niga, Alonso Portocarrero and Alberto Barbosa Raposo, “Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal” International Journal of Advanced Computer Science and Applications(IJACSA), 10(10), 2019. http://dx.doi.org/10.14569/IJACSA.2019.0101064
@article{Alfaro2019,
title = {Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2019.0101064},
url = {http://dx.doi.org/10.14569/IJACSA.2019.0101064},
year = {2019},
publisher = {The Science and Information Organization},
volume = {10},
number = {10},
author = {Luis Alfaro and Claudia Rivera and Jorge Luna-Urquizo and Juan Carlos Zu´niga and Alonso Portocarrero and Alberto Barbosa Raposo}
}
