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DOI: 10.14569/IJACSA.2019.0100259
PDF

Customer Value Proposition for E-Commerce: A Case Study Approach

Author 1: Nurhizam Safie Mohd Satar
Author 2: Omkar Dastane
Author 3: Muhamad Yusnorizam Ma’arif

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 10 Issue 2, 2019.

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Abstract: E-Commerce tools have become a human needs everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive traditional marketing. The research applies academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market. The objectives include identification of customers’ perception of a value for E-Commerce Businesses, followed by critical evaluation of existing value proposition of 11Street with Lazada to identify gap and finally to propose a new value proposition for 11street. This paper first identifies customer perceived value of E-Commerce followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada. By the end of this research, a new consumer value proposition proposal for 11Street proposed for consideration in matching with the Malaysian consumers’ value criteria.

Keywords: Online consumer; perceived value; e-commerce; value proposition

Nurhizam Safie Mohd Satar, Omkar Dastane and Muhamad Yusnorizam Ma’arif, “Customer Value Proposition for E-Commerce: A Case Study Approach” International Journal of Advanced Computer Science and Applications(IJACSA), 10(2), 2019. http://dx.doi.org/10.14569/IJACSA.2019.0100259

@article{Satar2019,
title = {Customer Value Proposition for E-Commerce: A Case Study Approach},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2019.0100259},
url = {http://dx.doi.org/10.14569/IJACSA.2019.0100259},
year = {2019},
publisher = {The Science and Information Organization},
volume = {10},
number = {2},
author = {Nurhizam Safie Mohd Satar and Omkar Dastane and Muhamad Yusnorizam Ma’arif}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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