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DOI: 10.14569/IJACSA.2019.0100860
PDF

Effect of e-Commerce Platforms towards Increasing Merchant’s Income in Malaysia

Author 1: M Hafiz Yusoff
Author 2: Mohammad Ahmed Alomari
Author 3: Nurul Adilah Abdul Latiff
Author 4: Motea S. Alomari

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 10 Issue 8, 2019.

  • Abstract and Keywords
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Abstract: In 2018, ‘Hootsuite’ and ‘We Are Social’ have reported in their Digital Report that Malaysian Internet users had increased to 25.08 million users, representing 79% of Malaysian population. However, some reports indicate that even with the enhancement of digital technology, many merchants are still not using any e-commerce platform and being sceptic about it. With the pervasive increase of the Internet users, many other reports had been published to understand the relationship between e-commerce and the increasing of merchants’ income. Therefore, the objective of this research is to study the involvement of Malaysian merchants in e-commerce platforms. A sample of 1060 respondents had been selected randomly across Malaysia to participate in this research by answering a set of survey questions given online. In general, the results show that many merchants have realized the existence of e-commerce and they are familiar with it. However, they have only been utilizing it for purchasing goods and services. On the other hand, a few numbers of Malaysian merchants do engage with some type of e-commerce platforms to operate their businesses. In addition, the research is performed to identify the impact of using e-commerce on Malaysian merchants’ income.

Keywords: Income increase; e-commerce; merchant; Malaysia; e-retailing

M Hafiz Yusoff, Mohammad Ahmed Alomari, Nurul Adilah Abdul Latiff and Motea S. Alomari, “Effect of e-Commerce Platforms towards Increasing Merchant’s Income in Malaysia” International Journal of Advanced Computer Science and Applications(IJACSA), 10(8), 2019. http://dx.doi.org/10.14569/IJACSA.2019.0100860

@article{Yusoff2019,
title = {Effect of e-Commerce Platforms towards Increasing Merchant’s Income in Malaysia},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2019.0100860},
url = {http://dx.doi.org/10.14569/IJACSA.2019.0100860},
year = {2019},
publisher = {The Science and Information Organization},
volume = {10},
number = {8},
author = {M Hafiz Yusoff and Mohammad Ahmed Alomari and Nurul Adilah Abdul Latiff and Motea S. Alomari}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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