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DOI: 10.14569/IJACSA.2020.0110268
PDF

Significance of Electronic Word of Mouth (e-WOM) in Opinion Formation

Author 1: Javaria Khalid
Author 2: Aneela Abbas
Author 3: Rida Akbar
Author 4: Muhammad Qasim Mahmood
Author 5: Rafia
Author 6: Arslan Tariq
Author 7: Madiha Khatoon
Author 8: Ayesha Akbar
Author 9: Samreen Azhar
Author 10: Asra Meer
Author 11: Muhammad Junaid Ud Din

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 11 Issue 2, 2020.

  • Abstract and Keywords
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Abstract: In the realm of interconnected digital world, social ranking systems are readily used in different sections of society, for several reasons. The private and public sectors both are making use of social ranking systems as a tool to engineer human behavior, and crafting a digitally stimulated social control. Online reviews and ratings are one of the significant marketing strategies of online sellers to steer out consumers’ opinion and ultimately their purchasing decisions. Buyers usually go through these reviews and ratings while purchasing online product or hiring online services. Online consumer reviews, recommendations for product and services, and peer viewpoints play a significant role in the customer's opinion formation. Different online forums of product reviews, ratings and recommendations differ in their objectives, functions, and characteristics. This paper focuses upon a systematic literature review and comparative study of the influence the positive and negative reviews and ratings of the products, automobile services, movies, restaurants, products and services on OLX & eBay, etc. have on opinion formation. Moreover, how these reviews influence others opinions of buying and using the products, services and apps will be analyzed.

Keywords: Component; E-WOM (Electronic word of mouth); opinion formation; positive reviews; negative reviews

Javaria Khalid, Aneela Abbas, Rida Akbar, Muhammad Qasim Mahmood, Rafia, Arslan Tariq, Madiha Khatoon, Ayesha Akbar, Samreen Azhar, Asra Meer and Muhammad Junaid Ud Din, “Significance of Electronic Word of Mouth (e-WOM) in Opinion Formation” International Journal of Advanced Computer Science and Applications(IJACSA), 11(2), 2020. http://dx.doi.org/10.14569/IJACSA.2020.0110268

@article{Khalid2020,
title = {Significance of Electronic Word of Mouth (e-WOM) in Opinion Formation},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2020.0110268},
url = {http://dx.doi.org/10.14569/IJACSA.2020.0110268},
year = {2020},
publisher = {The Science and Information Organization},
volume = {11},
number = {2},
author = {Javaria Khalid and Aneela Abbas and Rida Akbar and Muhammad Qasim Mahmood and Rafia and Arslan Tariq and Madiha Khatoon and Ayesha Akbar and Samreen Azhar and Asra Meer and Muhammad Junaid Ud Din}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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