The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Author Guidelines
  • Publication Policies
  • Metadata Harvesting (OAI2)
  • Digital Archiving Policy

IJACSA

  • About the Journal
  • Call for Papers
  • Author Guidelines
  • Fees/ APC
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing & Archiving
  • Editorial Board

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors

Computing Conference 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Intelligent Systems Conference (IntelliSys) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future of Information and Communication Conference (FICC) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Guidelines
  • Fees
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Subscribe

Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Critical Factors Affecting the Intention to Adopt Big Data Analytics in Apparel Sector, Sri Lanka

Author 1: Hiruni Bolonne
Author 2: Piyavi Wijewardene

Download PDF

Digital Object Identifier (DOI) : 10.14569/IJACSA.2020.0110620

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 11 Issue 6, 2020.

  • Abstract and Keywords
  • How to Cite this Article
  • {} BibTeX Source

Abstract: Big data has become a potential research area in apparel industry due to vast amount of data generated in a short period of time. However, the inability to adapt to the challenging and digital environment has pulled out the weaker from the industry while growing the adopters more and more powerful players. As the insights generated out of data becoming core competitive advantages, now it is pertinent to identify which factors would affect the intention to adopt big data analytics in an apparel sector organization. The three contexts of the Technology-Organization-Environment (TOE) framework along with Technology Acceptance Model (TAM) were used as foundational frameworks to explore the influence on the attitude towards using of users which would ultimately affect to the intention of adopting big data analytics. The findings generated from the study denotes that factors considered in both TOE framework and TAM model except organizational context having a positive correlation towards the user’s attitude of using which would ultimately lead the organization in enhancing its intention to adopt big data analytics. Finally, the research concludes that the variable, attitude towards using plays a positive mediating role between the direct relationship of critical factors affecting the intention to adopt big data analytics. It is hoped that findings of this research would enrich the existing literature while affecting practitioners to involve in adopting big data analytics by prioritizing investments accordingly.

Keywords: Critical factors; TOE framework; Technology Acceptance Model (TAM); attitude towards using; intention to adopt; Big Data Analytics (BDA); apparel sector; Sri Lanka

Hiruni Bolonne and Piyavi Wijewardene, “Critical Factors Affecting the Intention to Adopt Big Data Analytics in Apparel Sector, Sri Lanka” International Journal of Advanced Computer Science and Applications(IJACSA), 11(6), 2020. http://dx.doi.org/10.14569/IJACSA.2020.0110620

@article{Bolonne2020,
title = {Critical Factors Affecting the Intention to Adopt Big Data Analytics in Apparel Sector, Sri Lanka},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2020.0110620},
url = {http://dx.doi.org/10.14569/IJACSA.2020.0110620},
year = {2020},
publisher = {The Science and Information Organization},
volume = {11},
number = {6},
author = {Hiruni Bolonne and Piyavi Wijewardene}
}


IJACSA

Upcoming Conferences

Future of Information and Communication Conference (FICC) 2021

29-30 April 2021

  • Virtual

Computing Conference 2021

15-16 July 2021

  • London, United Kingdom

IntelliSys 2021

2-3 September 2021

  • Amsterdam, The Netherlands

Future Technologies Conference (FTC) 2021

28-29 October 2021

  • Vancouver, Canada
The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help & Support

  • Contact Us
  • About Us
  • Terms and Conditions
  • Privacy Policy

© 2018 The Science and Information (SAI) Organization Limited. Registered in England and Wales. Company Number 8933205. All rights reserved. thesai.org