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Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Understanding user Emotions Through Interaction with Persuasive Technology

Author 1: Wan Nooraishya Wan Ahmad
Author 2: Nazlena Mohamad Ali
Author 3: Ahmad Rizal Ahmad Rodzuan

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Digital Object Identifier (DOI) : 10.14569/IJACSA.2020.0110926

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 11 Issue 9, 2020.

  • Abstract and Keywords
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Abstract: Emotions play a vital role in persuasion; thus, the use of persuasive applications should affect and appeal to the users’ emotions. However, studies in persuasive technology have yet to discover what triggered the users’ emotions. Therefore, the objectives of this study are to examine user emotions and to identify the factors that affect user emotions in using persuasive applications. This study is conducted in three stages; pre-interaction, during-interaction and post-interaction, employed a mixed-method approach using Geneva Emotions Wheel (GEW) and open-ended survey questions that analyzed using thematic analysis. The result shows that most of the emotions that users felt belong to high-control positive valence emotions that consist of interest, joy and pleasure. User, system and interaction are the three factors that triggered the emotions encompasses of elements such as Individual Awareness, Personality, Interface Design, Persuasive Function, Content Presentation, System Quality, Usability, and Tasks. The findings contribute to the body knowledge of Persuasive Technology, where the discovered factors and its elements are the antecedents that should be the concern in constructing an emotion-based trust design framework that could bring emotional impact to users to ensure a successful persuasion.

Keywords: Emotion; emotional states; interaction; persuasive technology; captology

Wan Nooraishya Wan Ahmad, Nazlena Mohamad Ali and Ahmad Rizal Ahmad Rodzuan, “Understanding user Emotions Through Interaction with Persuasive Technology” International Journal of Advanced Computer Science and Applications(IJACSA), 11(9), 2020. http://dx.doi.org/10.14569/IJACSA.2020.0110926

@article{Ahmad2020,
title = {Understanding user Emotions Through Interaction with Persuasive Technology},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2020.0110926},
url = {http://dx.doi.org/10.14569/IJACSA.2020.0110926},
year = {2020},
publisher = {The Science and Information Organization},
volume = {11},
number = {9},
author = {Wan Nooraishya Wan Ahmad and Nazlena Mohamad Ali and Ahmad Rizal Ahmad Rodzuan}
}


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