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DOI: 10.14569/IJACSA.2021.0120898
PDF

A RED-BET Method to Improve the Information Diffusion on Social Networks

Author 1: Son N. Duong
Author 2: Hanh P. Du
Author 3: Cuong N. Nguyen
Author 4: Hoa N. Nguyen

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 12 Issue 8, 2021.

  • Abstract and Keywords
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Abstract: Information diffusion in the social network has been widely used in many fields today, from online marketing, e-government campaigns to predicting large social events. Some study focuses on how to discover a method to accelerate the parameter calculation for the information diffusion forecast in order to improve the efficiency of the information diffusion problem. The Betweenness Centrality is a significant indicator to identify the important people on social networks that should be aimed to maximize information diffusion. Thus, in this paper, we propose the RED-BET method to improve the information diffusion on social networks by a hybrid approach that allows to quickly determine the nodes having high Betweenness Centrality. Our main idea in the proposed method combines both the graph reduction and parallelization of the Betweenness Centrality calculation. Experimental results with the currently popular large datasets of SNAP and Animer have demonstrated that our proposed method improves the performance from 1.2 to 1.41 times compared to the TeexGraph toolkit, from 1.76 to 2.55 times than the NetworKit, and from 1.05 to 1.1 times in comparison with the bigGraph toolkit.

Keywords: Information diffusion; graph reduction; between-ness centrality; parallel computing

Son N. Duong, Hanh P. Du, Cuong N. Nguyen and Hoa N. Nguyen, “A RED-BET Method to Improve the Information Diffusion on Social Networks” International Journal of Advanced Computer Science and Applications(IJACSA), 12(8), 2021. http://dx.doi.org/10.14569/IJACSA.2021.0120898

@article{Duong2021,
title = {A RED-BET Method to Improve the Information Diffusion on Social Networks},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2021.0120898},
url = {http://dx.doi.org/10.14569/IJACSA.2021.0120898},
year = {2021},
publisher = {The Science and Information Organization},
volume = {12},
number = {8},
author = {Son N. Duong and Hanh P. Du and Cuong N. Nguyen and Hoa N. Nguyen}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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