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DOI: 10.14569/IJACSA.2022.0130124
PDF

Customer Satisfaction with Digital Wallet Services: An Analysis of Security Factors

Author 1: Dewan Ahmed Muhtasim
Author 2: Siok Yee Tan
Author 3: Md Arif Hassan
Author 4: Monirul Islam Pavel
Author 5: Samiha Susmit

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 13 Issue 1, 2022.

  • Abstract and Keywords
  • How to Cite this Article
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Abstract: This study aimed to determine an efficient framework that caters to the security and consumer satisfaction for digital wallet systems. A quantitative online survey was carried out to test whether the six factors (i.e., transaction speed, authentication, encryption mechanisms, software performance, privacy details, and information provided) positively or negatively impact customer satisfaction. This questionnaire was divided into two sections: the respondents’ demographic data and a survey on security factors that influence customer satisfaction. The questionnaires were distributed to the National University of Malaysia’s professors and students. A sample of 300 respondents undertook the survey. The survey results suggested that many respondents agreed that the stated security factors influenced their satisfaction when using digital wallets. Previous studies indicated that financial security, privacy, system security, cybercrime, and trust impact online purchase intention. The proposed framework in this research explicitly covers the security factors of the digital wallet. This study may help digital wallet providers understand the customer's perspective on digital wallet security aspects, therefore motivating providers to implement appropriately designed regulations that will attract customers to utilize digital wallet services. Formulating appropriate security regulations will generate long-term value, leading to greater digital wallet adoption rates.

Keywords: Cashless transaction; electronic payment; internet security; consumer satisfaction; e-commerce

Dewan Ahmed Muhtasim, Siok Yee Tan, Md Arif Hassan, Monirul Islam Pavel and Samiha Susmit, “Customer Satisfaction with Digital Wallet Services: An Analysis of Security Factors” International Journal of Advanced Computer Science and Applications(IJACSA), 13(1), 2022. http://dx.doi.org/10.14569/IJACSA.2022.0130124

@article{Muhtasim2022,
title = {Customer Satisfaction with Digital Wallet Services: An Analysis of Security Factors},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2022.0130124},
url = {http://dx.doi.org/10.14569/IJACSA.2022.0130124},
year = {2022},
publisher = {The Science and Information Organization},
volume = {13},
number = {1},
author = {Dewan Ahmed Muhtasim and Siok Yee Tan and Md Arif Hassan and Monirul Islam Pavel and Samiha Susmit}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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