Visual Translation of Auspicious Beliefs in Quanzhou Xi Culture from the Perspective of Man-Machine Collaboration

The “Xi” concept in the inheritance of auspicious culture covers the abundance of spiritual and material life, its symbolism is gorgeous and timeless and has lasted for thousands of years. Objective: This study investigates the Quanzhou “happiness” culture, which embodies “reverence for virtue and auspicious beliefs,” exploring its visual symbolization, graphical derivation, redesign, and innovative cultural expressions. Methods: Utilizing literature analysis, field research, and a combination of shape grammar and artificial intelligence, this study dissects and evolves the visual symbols of Quanzhou Xi culture to achieve innovative design through human-machine collaboration. Results: The study deeply refines representative visual symbols of Quanzhou happiness culture, including the “卍” character from Quanzhou embroidery, the Eight Immortals color for wedding happiness, and the longevity turtle cake stamp for longevity happiness. It analyzes and demonstrates the innovative practice of these visual symbols, establishes a folklore perspective, and transitions the happiness culture into a modern fashion context. Conclusion: The research constructs a visual symbol folklore perspective of Quanzhou Xi culture, providing a systematic theoretical foundation and innovative practice paths for promoting and inheriting Xi culture in the modern design field. It promotes Quanzhou Xi culture’s innovative application and fashion transformation in contemporary design.

@article{Zheng2024,
  title     = {Visual Translation of Auspicious Beliefs in Quanzhou Xi Culture from the Perspective of Man-Machine Collaboration},
  journal   = {International Journal of Advanced Computer Science and Applications},
  volume    = {15},
  number    = {10},
  year      = {2024},
  publisher = {The Science and Information Organization},
  author    = {Li Zheng and Xu Zhang and Huiling Guo},
  doi       = {10.14569/IJACSA.2024.0151070},
  url       = {https://doi.org/10.14569/IJACSA.2024.0151070}
}