Abstract: In this research paper, authors investigated the social media (e-discussion, websites, online chat, email etc) parameters that have effect over the customers buying decisions. The research focused on the development of research model to test the impact of social media on the customer purchase intention. The literature review done to explore the work done on social media. The authors identify the problem and defined the objectives of the studies. In order to achieve them, a research model is proposed that followed by the development of research hypotheses to testify the model.

Mehmood Rehmani, and Muhammad Ishfaq Khan, “The Impact of E-Media on Customer Purchase Intention” International Journal of Advanced Computer Science and Applications(IJACSA), 2(3), 2011. http://dx.doi.org/10.14569/IJACSA.2011.020317

@article{Rehmani,2011,
title = {The Impact of E-Media on Customer Purchase Intention},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2011.020317},
url = {http://dx.doi.org/10.14569/IJACSA.2011.020317},
year = {2011},
publisher = {The Science and Information Organization},
volume = {2},
number = {3},
author = {Mehmood Rehmani, and Muhammad Ishfaq Khan}
}