Abstract: Upon the popularity of 3C devices, the visual creatures are all around us, such the online game, touch pad, video and animation. Therefore, the text-based web page will no longer satisfy users. With the popularity of webcam, digital camera, stereoscopic glasses, or head-mounted display, the user interface becomes more visual and multi-dimensional. For the consideration of 3D and visual display in the research of web user interface design, Augmented Reality technology providing the convenient tools and impressive effects becomes the hot topic. Augmented Reality effect enables users to represent parts of the digital objects on top of the physical surroundings. The easy operation with webcam greatly improving the visual representation of web pages becomes the interest of our research. Therefore, we apply Augmented Reality technology for developing a city tour web site to collect the opinions of users. Therefore, the website stickiness is an important measurement. The major tasks of the work include the exploration of Augmented Reality technology and the evaluation of the outputs of Augmented Reality. The feedback opinions of users are valuable references for improving AR application in the work. As a result, the AR increasing the visual and interactive effects of web page encourages users to stay longer and more than 80% of users are willing to return for visiting the website soon. Moreover, several valuable conclusions about Augmented Reality technology in web user interface design are also provided for further practical references.

Chouyin Hsu and Haui-Chih Shiau, “The Visual Web User Interface Design in Augmented Reality Technology” International Journal of Advanced Computer Science and Applications(IJACSA), 4(2), 2013. http://dx.doi.org/10.14569/IJACSA.2013.040218

@article{Hsu2013,
title = {The Visual Web User Interface Design in Augmented Reality Technology},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2013.040218},
url = {http://dx.doi.org/10.14569/IJACSA.2013.040218},
year = {2013},
publisher = {The Science and Information Organization},
volume = {4},
number = {2},
author = {Chouyin Hsu and Haui-Chih Shiau}
}