The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Author Guidelines
  • Publication Policies
  • Digital Archiving Policy
  • Promote your Publication
  • Metadata Harvesting (OAI2)

IJACSA

  • About the Journal
  • Call for Papers
  • Editorial Board
  • Author Guidelines
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Fees/ APC
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing & Archiving

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors
  • SUSAI-EE 2025
  • ICONS-BA 2025
  • IoT-BLOCK 2025

Future of Information and Communication Conference (FICC)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Computing Conference

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Intelligent Systems Conference (IntelliSys)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Editorial Board
  • Guidelines
  • Submit
  • Current Issue
  • Archives
  • Indexing
  • Fees
  • Reviewers
  • Subscribe

DOI: 10.14569/IJACSA.2015.061021
PDF

Optimizing User's Utility from Cloud Computing Services in a Networked Environment

Author 1: Eli WEINTRAUB
Author 2: Yuval COHEN

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 6 Issue 10, 2015.

  • Abstract and Keywords
  • How to Cite this Article
  • {} BibTeX Source

Abstract: Cloud Computing customers are looking for the best utility for their money. Research shows that functional aspects are considered more important than service prices in customer buying decisions. Choosing the best service provider might be complicated since each provider may sell three kinds of services organized in three layers: SaaS (Software as a service), PaaS (Platform as a service) and IaaS (Infrastructure as a service). This research targets the problem of optimizing consumers' utility, using conjoint analysis methodology. Providers currently offer software services as bundles belonging to the same layer, or to underlying layers. Bundling services prevent customers from splitting their service purchases between a provider of software and a different provider of the underlying layers. This research assumes that in the future will exist a free competitive market, in which consumers will be free to switch their services to different providers, eliminating the negative biases of bundling, during making their buying decisions. This research proposes a mathematical model and three possible strategies for implementation in organizations, and illustrates its advantages compared to existing utility maximization practices. Current conjoint analysis method chooses the best utility in a traditional cloud architecture in which one provider offers a bundle of all three layers. The proposed model assumes a networked cloud architecture in which a customer may choose services from any provider, building for himself the best basket of services maximizing his/her total utility. This research outlines three business models which will assist organizations shift gradually from current CC architecture to the future networked architectures, thus maximizing their utility.

Keywords: Utility Optimization; Cloud Computing; Consumer preferences; Conjoint Analysis

Eli WEINTRAUB and Yuval COHEN, “Optimizing User's Utility from Cloud Computing Services in a Networked Environment” International Journal of Advanced Computer Science and Applications(IJACSA), 6(10), 2015. http://dx.doi.org/10.14569/IJACSA.2015.061021

@article{WEINTRAUB2015,
title = {Optimizing User's Utility from Cloud Computing Services in a Networked Environment},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2015.061021},
url = {http://dx.doi.org/10.14569/IJACSA.2015.061021},
year = {2015},
publisher = {The Science and Information Organization},
volume = {6},
number = {10},
author = {Eli WEINTRAUB and Yuval COHEN}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

IJACSA

Upcoming Conferences

IntelliSys 2025

28-29 August 2025

  • Amsterdam, The Netherlands

Future Technologies Conference 2025

6-7 November 2025

  • Munich, Germany

Healthcare Conference 2026

21-22 May 2026

  • Amsterdam, The Netherlands

Computing Conference 2026

9-10 July 2026

  • London, United Kingdom

IntelliSys 2026

3-4 September 2026

  • Amsterdam, The Netherlands

Computer Vision Conference 2026

15-16 October 2026

  • Berlin, Germany
The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help & Support

  • Contact Us
  • About Us
  • Terms and Conditions
  • Privacy Policy

© The Science and Information (SAI) Organization Limited. All rights reserved. Registered in England and Wales. Company Number 8933205. thesai.org