The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Author Guidelines
  • Publication Policies
  • Metadata Harvesting (OAI2)
  • Digital Archiving Policy
  • Promote your Publication

IJACSA

  • About the Journal
  • Call for Papers
  • Author Guidelines
  • Fees/ APC
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing & Archiving

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors

Future of Information and Communication Conference (FICC)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Computing Conference

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Intelligent Systems Conference (IntelliSys)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Guidelines
  • Fees
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Subscribe

Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Gamification, Virality and Retention in Educational Online Platform

Author 1: Ilya V. Osipov
Author 2: Alex A. Volinsky
Author 3: Vadim V. Grishin

Download PDF

Digital Object Identifier (DOI) : 10.14569/IJACSA.2015.060402

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 6 Issue 4, 2015.

  • Abstract and Keywords
  • How to Cite this Article
  • {} BibTeX Source

Abstract: The paper describes gamification, virality and retention in the freemium educational online platform with 40,000 users as an example. Relationships between virality and retention parameters as measurable metrics are calculated and discussed using real examples. Virality and monetization can be both competing and complementary mechanisms for the system growth. The K-growth factor, which combines both virality and retention, is proposed as the metrics of the overall freemium system performance in terms of the user base growth. This approach can be tested using a small number of users to assess the system potential performance. If the K-growth factor is less than one, the product needs further development. If the K-growth factor is greater than one, the system retains existing and attracts new users, thus a large scale market launch can be successful. User attraction and retention mechanics are discussed based on the peer-to-peer online language training platform, which utilizes freemium business model. Key system metrics are derived to assess the future commercial potential and making decisions to either fund an advertising campaign, or continue with project technical improvements. The paper can be of interest to venture capitalists as a method to assess freemium projects.

Keywords: Gamification; virality; retention; freemium; K-factor; metrics; open educational resource; e-learning

Ilya V. Osipov, Alex A. Volinsky and Vadim V. Grishin, “Gamification, Virality and Retention in Educational Online Platform” International Journal of Advanced Computer Science and Applications(IJACSA), 6(4), 2015. http://dx.doi.org/10.14569/IJACSA.2015.060402

@article{Osipov2015,
title = {Gamification, Virality and Retention in Educational Online Platform},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2015.060402},
url = {http://dx.doi.org/10.14569/IJACSA.2015.060402},
year = {2015},
publisher = {The Science and Information Organization},
volume = {6},
number = {4},
author = {Ilya V. Osipov and Alex A. Volinsky and Vadim V. Grishin}
}


IJACSA

Upcoming Conferences

Future of Information and Communication Conference (FICC) 2023

2-3 March 2023

  • Virtual

Computing Conference 2023

22-23 June 2023

  • London, United Kingdom

IntelliSys 2023

7-8 September 2023

  • Amsterdam, The Netherlands

Future Technologies Conference (FTC) 2023

2-3 November 2023

  • San Francisco, United States
The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help & Support

  • Contact Us
  • About Us
  • Terms and Conditions
  • Privacy Policy

© The Science and Information (SAI) Organization Limited. Registered in England and Wales. Company Number 8933205. All rights reserved. thesai.org