The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Author Guidelines
  • Publication Policies
  • Metadata Harvesting (OAI2)
  • Digital Archiving Policy

IJACSA

  • About the Journal
  • Call for Papers
  • Author Guidelines
  • Fees/ APC
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing & Archiving
  • Editorial Board

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors

Computing Conference 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Intelligent Systems Conference (IntelliSys) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future of Information and Communication Conference (FICC) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Guidelines
  • Fees
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Subscribe

Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy

Author 1: Waleed Al-Ghaith

Download PDF

Digital Object Identifier (DOI) : 10.14569/IJACSA.2015.060813

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 6 Issue 8, 2015.

  • Abstract and Keywords
  • How to Cite this Article
  • {} BibTeX Source

Abstract: This study examines individuals’ intentions and behaviour on Social Networking Sites (SNSs). The study proposed model asserts that “Co-presence”, “Intimacy”, “Immediacy”, “Perceived Enjoyment”, and “Perceived ease of use” formed individuals' “Attitude” towards “behavioral intention” to use SNSs. The results support all formulated hypotheses. The proposed model in this study explains 69% of individual’s attitude or feelings towards adoption the SNSs, 59% of the variance in “Behavioral Intention” and 54% of the variance in “Usage Behaviour”. The present study has shown the importance of social presence’s factors, namely co-presence, intimacy, and immediacy, in explaining individuals’ intentions and behavior. The study findings confirmed that social presence positively influence SNS usage indirectly through user attitude, and as aforementioned that three factors, namely co-presence, intimacy, and immediacy are framing the construct of social presence. Thus, this study is the first empirical effort to examine the impact of co-presence, intimacy, and immediacy in determining intention or behaviour.

Keywords: Social presence theory; Social networking sites; SNS; Factors; Adoption; Usage; Saudi Arabia

Waleed Al-Ghaith, “Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy” International Journal of Advanced Computer Science and Applications(IJACSA), 6(8), 2015. http://dx.doi.org/10.14569/IJACSA.2015.060813

@article{Al-Ghaith2015,
title = {Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2015.060813},
url = {http://dx.doi.org/10.14569/IJACSA.2015.060813},
year = {2015},
publisher = {The Science and Information Organization},
volume = {6},
number = {8},
author = {Waleed Al-Ghaith}
}


IJACSA

Upcoming Conferences

Future of Information and Communication Conference (FICC) 2021

29-30 April 2021

  • Virtual

Computing Conference 2021

15-16 July 2021

  • London, United Kingdom

IntelliSys 2021

2-3 September 2021

  • Amsterdam, The Netherlands

Future Technologies Conference (FTC) 2021

28-29 October 2021

  • Vancouver, Canada
The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help & Support

  • Contact Us
  • About Us
  • Terms and Conditions
  • Privacy Policy

© 2018 The Science and Information (SAI) Organization Limited. Registered in England and Wales. Company Number 8933205. All rights reserved. thesai.org