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Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

E-Commerce Adoption at Customer Level in Jordan: an Empirical Study of Philadelphia General Supplies

Author 1: Mohammed Al Masarweh
Author 2: Sultan Al-Masaeed
Author 3: Laila Al-Qaisi
Author 4: Ziad Hunaiti

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Digital Object Identifier (DOI) : 10.14569/IJACSA.2016.071125

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 7 Issue 11, 2016.

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Abstract: E-commerce in developing countries has been studied by numerous researchers during the last decade and a number of common and culturally specific challenges have been identified.. This study considers Jordan as a case study of a developing country where E-commerce is still in its infancy. Therefore, this research work comes as a complement to previous research and an opportunity to refine E-commerce adaptation research. This research was conducted by survey distributed randomly across branches of Philadelphia General Supplies (PGS), a small and medium enterprise (SME). The key findings in this research indicated that Jordanian society is moving towards online shopping at very low rates of adoption, due to barriers including weak infrastructure throughout the country except in the capital, societal trends and culture and educational and computer literacy. This means that E-commerce in Jordan still remains an under-developed industry.

Keywords: Information systems; E-commerce; E-commerce Adoption; E-commerce in Jordan; Jordan

Mohammed Al Masarweh, Sultan Al-Masaeed, Laila Al-Qaisi and Ziad Hunaiti, “E-Commerce Adoption at Customer Level in Jordan: an Empirical Study of Philadelphia General Supplies” International Journal of Advanced Computer Science and Applications(IJACSA), 7(11), 2016. http://dx.doi.org/10.14569/IJACSA.2016.071125

@article{Masarweh2016,
title = {E-Commerce Adoption at Customer Level in Jordan: an Empirical Study of Philadelphia General Supplies},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2016.071125},
url = {http://dx.doi.org/10.14569/IJACSA.2016.071125},
year = {2016},
publisher = {The Science and Information Organization},
volume = {7},
number = {11},
author = {Mohammed Al Masarweh and Sultan Al-Masaeed and Laila Al-Qaisi and Ziad Hunaiti}
}


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