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DOI: 10.14569/IJACSA.2016.071238
PDF

Novel Causality in Consumer’s Online Behavior: Ecommerce Success Model

Author 1: Amna Khatoon
Author 2: Shahid Nazir Bhatti
Author 3: Atika Tabassum
Author 4: Aneesa Rida
Author 5: Sehrish Alam

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 7 Issue 12, 2016.

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Abstract: Online shopping (e-Shopping) has grown at a rapid pace with the advancement in modern web technologies, there are then socio and technical aspects (factors) in the mentioned e-shopping. The following research paper highlights some mandatory socio-technical factors affecting consumer’s behavior in online shopping environment. In this work a comprehensive conceptual model is put forward based on proposed reform DeLone and McLean Success Model for Information Systems. This model is used for the assessment of the success of eCommerce web portals. Approximately thirteen different hypotheses are proposed on the bases of this methodology which represent the cause and effect relationship among the various variables affecting consumer’s online buying behavior. Further this work is simulated in iThink technology to show prominently that consumer’s satisfaction and trust directly affects productivity of the organization. For development organizations the proposed methodology is valuable because it will facilitate in building the eCommerce websites, web portals whereas retailers can improve the productivity of their organization by accomplishing this.

Keywords: Online shopping; Consumer behavior; E-marketer; Usability; DeLone & McLean; eCcommerce success model; Causal loop diagram; iThink; Simulation; Evaluation; Retailer

Amna Khatoon, Shahid Nazir Bhatti, Atika Tabassum, Aneesa Rida and Sehrish Alam, “Novel Causality in Consumer’s Online Behavior: Ecommerce Success Model” International Journal of Advanced Computer Science and Applications(IJACSA), 7(12), 2016. http://dx.doi.org/10.14569/IJACSA.2016.071238

@article{Khatoon2016,
title = {Novel Causality in Consumer’s Online Behavior: Ecommerce Success Model},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2016.071238},
url = {http://dx.doi.org/10.14569/IJACSA.2016.071238},
year = {2016},
publisher = {The Science and Information Organization},
volume = {7},
number = {12},
author = {Amna Khatoon and Shahid Nazir Bhatti and Atika Tabassum and Aneesa Rida and Sehrish Alam}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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