The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Author Guidelines
  • Publication Policies
  • Digital Archiving Policy
  • Promote your Publication
  • Metadata Harvesting (OAI2)

IJACSA

  • About the Journal
  • Call for Papers
  • Editorial Board
  • Author Guidelines
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Fees/ APC
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing & Archiving

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors
  • SUSAI-EE 2025
  • ICONS-BA 2025
  • IoT-BLOCK 2025

Future of Information and Communication Conference (FICC)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Computing Conference

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Intelligent Systems Conference (IntelliSys)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC)

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Editorial Board
  • Guidelines
  • Submit
  • Current Issue
  • Archives
  • Indexing
  • Fees
  • Reviewers
  • Subscribe

DOI: 10.14569/IJACSA.2017.081006
PDF

Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh

Author 1: Kazi Mozaher Hossein
Author 2: Fumihiko Yokota
Author 3: Mariko Nishikitani
Author 4: Rafiqul Islam

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 8 Issue 10, 2017.

  • Abstract and Keywords
  • How to Cite this Article
  • {} BibTeX Source

Abstract: Online shopping is getting popular even in the rural areas of developing countries. However, few research has been conducted to identify the factors associated to online shopping by the poor villagers. Whereas people living at the bottom of the economic pyramid (BoP) has an aggregate purchase power which is a huge market and online shopping has the potentiality in reducing BoP penalty by removing unnecessary middlemen from the supply chain. In this research, we have conducted a field survey on 600 households in the western part of rural Bangladesh to find out current status of online shopping use by the BoP people and the demographic and behavioral factors associated with online shopping. Chi-square test of association and multi-variate logistic regression test have been performed to analyze data. Result shows that cell phone use, computer use, social media use, and mobile money transfer use have significant relationship in online shopping use at the BoP community.

Keywords: Online shopping; BoP; demographic and behavioral factors; Bangladesh

Kazi Mozaher Hossein, Fumihiko Yokota, Mariko Nishikitani and Rafiqul Islam, “Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh” International Journal of Advanced Computer Science and Applications(IJACSA), 8(10), 2017. http://dx.doi.org/10.14569/IJACSA.2017.081006

@article{Hossein2017,
title = {Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2017.081006},
url = {http://dx.doi.org/10.14569/IJACSA.2017.081006},
year = {2017},
publisher = {The Science and Information Organization},
volume = {8},
number = {10},
author = {Kazi Mozaher Hossein and Fumihiko Yokota and Mariko Nishikitani and Rafiqul Islam}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

IJACSA

Upcoming Conferences

Computer Vision Conference (CVC) 2026

16-17 April 2026

  • Berlin, Germany

Healthcare Conference 2026

21-22 May 2025

  • Amsterdam, The Netherlands

Computing Conference 2025

19-20 June 2025

  • London, United Kingdom

IntelliSys 2025

28-29 August 2025

  • Amsterdam, The Netherlands

Future Technologies Conference (FTC) 2025

6-7 November 2025

  • Munich, Germany
The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help & Support

  • Contact Us
  • About Us
  • Terms and Conditions
  • Privacy Policy

© The Science and Information (SAI) Organization Limited. All rights reserved. Registered in England and Wales. Company Number 8933205. thesai.org