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Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh

Author 1: Kazi Mozaher Hossein
Author 2: Fumihiko Yokota
Author 3: Mariko Nishikitani
Author 4: Rafiqul Islam

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Digital Object Identifier (DOI) : 10.14569/IJACSA.2017.081006

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 8 Issue 10, 2017.

  • Abstract and Keywords
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Abstract: Online shopping is getting popular even in the rural areas of developing countries. However, few research has been conducted to identify the factors associated to online shopping by the poor villagers. Whereas people living at the bottom of the economic pyramid (BoP) has an aggregate purchase power which is a huge market and online shopping has the potentiality in reducing BoP penalty by removing unnecessary middlemen from the supply chain. In this research, we have conducted a field survey on 600 households in the western part of rural Bangladesh to find out current status of online shopping use by the BoP people and the demographic and behavioral factors associated with online shopping. Chi-square test of association and multi-variate logistic regression test have been performed to analyze data. Result shows that cell phone use, computer use, social media use, and mobile money transfer use have significant relationship in online shopping use at the BoP community.

Keywords: Online shopping; BoP; demographic and behavioral factors; Bangladesh

Kazi Mozaher Hossein, Fumihiko Yokota, Mariko Nishikitani and Rafiqul Islam, “Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh” International Journal of Advanced Computer Science and Applications(IJACSA), 8(10), 2017. http://dx.doi.org/10.14569/IJACSA.2017.081006

@article{Hossein2017,
title = {Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2017.081006},
url = {http://dx.doi.org/10.14569/IJACSA.2017.081006},
year = {2017},
publisher = {The Science and Information Organization},
volume = {8},
number = {10},
author = {Kazi Mozaher Hossein and Fumihiko Yokota and Mariko Nishikitani and Rafiqul Islam}
}


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