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DOI: 10.14569/IJACSA.2018.090252
PDF

Teen’s Social Media Adoption: An Empirical Investigation in Indonesia

Author 1: Ari Kusyanti
Author 2: Harin Puspa Ayu Catherina
Author 3: Dita Rahma Puspitasari
Author 4: Yustiyana April Lia Sari

International Journal of Advanced Computer Science and Applications(IJACSA), Volume 9 Issue 2, 2018.

  • Abstract and Keywords
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Abstract: Social media has reached their popularity in the past decade. Indonesia has more than 63 million social media users who are accessing their account through mobile phone and therefore Indonesia is the third largest users in the world after United States and India. This study is attempted to determine the factors affecting user behaviour intention of social media usage. TAM (Technology Acceptance Model) for Social Media by Rauniar et al. is adopted to provide empirical evidence of teens in Indonesia. Data were collected through questionnaire survey and hypotheses are analyzed with SEM (Structural Equation Modeling). Result shows that factor affecting Indonesian teens in using social media is perceived usefullness (PP), while Trustworthiness (TW) has no significant influence towards thier intention to use social media.

Keywords: Social media; Technology Acceptance Model (TAM); user behavior; perceived usefulness; trust; intention; actual use; Structural Equation Modeling (SEM)

Ari Kusyanti, Harin Puspa Ayu Catherina, Dita Rahma Puspitasari and Yustiyana April Lia Sari, “Teen’s Social Media Adoption: An Empirical Investigation in Indonesia” International Journal of Advanced Computer Science and Applications(IJACSA), 9(2), 2018. http://dx.doi.org/10.14569/IJACSA.2018.090252

@article{Kusyanti2018,
title = {Teen’s Social Media Adoption: An Empirical Investigation in Indonesia},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2018.090252},
url = {http://dx.doi.org/10.14569/IJACSA.2018.090252},
year = {2018},
publisher = {The Science and Information Organization},
volume = {9},
number = {2},
author = {Ari Kusyanti and Harin Puspa Ayu Catherina and Dita Rahma Puspitasari and Yustiyana April Lia Sari}
}



Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

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