The Science and Information (SAI) Organization
  • Home
  • About Us
  • Journals
  • Conferences
  • Contact Us

Publication Links

  • IJACSA
  • Author Guidelines
  • Publication Policies
  • Metadata Harvesting (OAI2)
  • Digital Archiving Policy

IJACSA

  • About the Journal
  • Call for Papers
  • Author Guidelines
  • Fees/ APC
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Apply as a Reviewer

IJARAI

  • About the Journal
  • Archives
  • Indexing & Archiving
  • Editorial Board

Special Issues

  • Home
  • Archives
  • Proposals
  • Guest Editors

Computing Conference 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Intelligent Systems Conference (IntelliSys) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future Technologies Conference (FTC) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact

Future of Information and Communication Conference (FICC) 2021

  • Home
  • Call for Papers
  • Submit your Paper/Poster
  • Register
  • Venue
  • Contact
  • Home
  • Call for Papers
  • Guidelines
  • Fees
  • Submit your Paper
  • Current Issue
  • Archives
  • Indexing
  • Editors
  • Reviewers
  • Subscribe

Article Details

Copyright Statement: This is an open access article licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, even commercially as long as the original work is properly cited.

Airline Sentiment Visualization, Consumer Loyalty Measurement and Prediction using Twitter Data

Author 1: Rida Khan
Author 2: Siddhaling Urolagin

Download PDF

Digital Object Identifier (DOI) : 10.14569/IJACSA.2018.090652

Article Published in International Journal of Advanced Computer Science and Applications(IJACSA), Volume 9 Issue 6, 2018.

  • Abstract and Keywords
  • How to Cite this Article
  • {} BibTeX Source

Abstract: Social media today is an integral part of people’s daily routines and the livelihood of some. As a result, it is abundant in user opinions. The analysis of brand specific opinions can inform companies on the level of satisfaction within consumers. This research focus is on analysis of tweets related to airlines based in four regions: Europe, India, Australia and America for consumer loyalty prediction. Sentiment Analysis is carried out using TextBlob analyzer. The tweets are used to calculate and graphically represent the positive, negative mean sentiment scores and a varying mean sentiment score over time for each airline. The terms with complaints and compliments are depicted using visualization methods. A novel method is proposed to measure consumer loyalty using the data gathered from Twitter. Furthermore, consumer loyalty prediction is performed using Twitter data. Three classifiers are employed, namely, Random Forest, Decision Tree and Logistic Regression. A maximum classification accuracy of 99.05% is observed for Random Forest on 10-fold cross validation.

Keywords: Consumer loyalty measurement; consumer loyalty prediction; sentimental visualization; airline consumer analysis

Rida Khan and Siddhaling Urolagin, “Airline Sentiment Visualization, Consumer Loyalty Measurement and Prediction using Twitter Data” International Journal of Advanced Computer Science and Applications(IJACSA), 9(6), 2018. http://dx.doi.org/10.14569/IJACSA.2018.090652

@article{Khan2018,
title = {Airline Sentiment Visualization, Consumer Loyalty Measurement and Prediction using Twitter Data},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2018.090652},
url = {http://dx.doi.org/10.14569/IJACSA.2018.090652},
year = {2018},
publisher = {The Science and Information Organization},
volume = {9},
number = {6},
author = {Rida Khan and Siddhaling Urolagin}
}


IJACSA

Upcoming Conferences

Future of Information and Communication Conference (FICC) 2021

29-30 April 2021

  • Virtual

Computing Conference 2021

15-16 July 2021

  • London, United Kingdom

IntelliSys 2021

2-3 September 2021

  • Amsterdam, The Netherlands

Future Technologies Conference (FTC) 2021

28-29 October 2021

  • Vancouver, Canada
The Science and Information (SAI) Organization
BACK TO TOP

Computer Science Journal

  • About the Journal
  • Call for Papers
  • Submit Paper
  • Indexing

Our Conferences

  • Computing Conference
  • Intelligent Systems Conference
  • Future Technologies Conference
  • Communication Conference

Help & Support

  • Contact Us
  • About Us
  • Terms and Conditions
  • Privacy Policy

© 2018 The Science and Information (SAI) Organization Limited. Registered in England and Wales. Company Number 8933205. All rights reserved. thesai.org