Causal Impact Analysis on Android Market

Google play store contains a large repository of apps for android users. Play store has two billion active users that have two million apps to download and use. App developers are competing to get a higher success rate and increase user satisfaction but little information is known to developers for succeeding in the android market. This paper presents a comprehensive analytical study on Google play store apps ratings, installs and reviews. This study focuses on the evaluation of the parameters required for the success of an app in different categories. For this purpose data of 10k apps and its reviews are analyzed using exploratory data analysis. This study focuses on finding a correlation between higher ratings, no of installs, reviews with app info like its category, size, and price. We are also going to analyze user reviews to get useful insights. The evaluation shows that personalization, productivity and games categories are performing very well in the android market both in terms of ratings and installs. Most high rated apps are sized below 40MB and priced below 30$, except game apps that are performing well even if they are bulky. Common customer complaints are functional errors and issues like infrequent updates, excessive ads, limited functionality and high purchase price.

@article{AmanUllah2019,
  title     = {Causal Impact Analysis on Android Market},
  journal   = {International Journal of Advanced Computer Science and Applications},
  volume    = {10},
  number    = {6},
  year      = {2019},
  publisher = {The Science and Information Organization},
  author    = {Hadiqa AmanUllah and Mishal Fatima and Umair Muneer and Sadaf Ilyas and Rana Abdul Rehman and Ibraheem Afzal},
  doi       = {10.14569/IJACSA.2019.0100644},
  url       = {https://doi.org/10.14569/IJACSA.2019.0100644}
}