Abstract: This study explores the impact of the CLIP (Contrastive Language-Image Pretraining) model on visual communication design, particularly focusing on its application in design innovation, personalized element creation, and cross-modal understanding. The research addresses how CLIP can meet the increasing demand for personalized and diverse design solutions in the context of digital information overload. Through a comprehensive analysis of the CLIP model’s capabilities in image-text pairing and large-scale learning, this study examines its ability to enhance design efficiency, customization, and creative expression. Quantitative data is presented, showcasing improvements in design processes and outcomes. The use of the CLIP model has resulted in a 30% increase in design efficiency, with a 20% improvement in originality and a 15% boost in market relevance of creative solutions. Personalized design solutions have seen a 40% increase in accuracy and user satisfaction. Additionally, the model’s cross-modal understanding has enhanced the coherence and immersion of visual experiences, improving user satisfaction by 25%. This research highlights the transformative potential of AI-driven models like CLIP in revolutionizing visual communication design, offering insights into how AI can foster design innovation, optimize user experience, and respond to the growing demands for personalized visual solutions in the digital age.

Xiujie Wang, “Enhancing Visual Communication Design and Customization Through the CLIP Contrastive Language-Image Model” International Journal of Advanced Computer Science and Applications(IJACSA), 16(3), 2025. http://dx.doi.org/10.14569/IJACSA.2025.0160344

@article{Wang2025,
title = {Enhancing Visual Communication Design and Customization Through the CLIP Contrastive Language-Image Model},
journal = {International Journal of Advanced Computer Science and Applications},
doi = {10.14569/IJACSA.2025.0160344},
url = {http://dx.doi.org/10.14569/IJACSA.2025.0160344},
year = {2025},
publisher = {The Science and Information Organization},
volume = {16},
number = {3},
author = {Xiujie Wang}
}